Care should feel kind.

A Gap in Care

For some cats, grooming becomes an important part of their care. Yet it's commonly approached in ways that feel overwhelming rather than supportive to them.

Reactions are too often mistaken for “feisty” or “difficult,” obscuring the care our feline companions truly needs.

Rethinking Grooming

Recognising that grooming is not simply work on the coat, but care for a living being with its own sensitivities and boundaries.

Hey Good Cat exists to redefine care that centres the cat — where behaviour is understood rather than labelled and grooming adapts to respect, leaving no doubt that Every Cat is a Good Cat.
Taming Manes the Humane Way
Taming Manes the Humane Way
Taming Manes the Humane Way
Taming Manes the Humane Way
Taming Manes the Humane Way

The Approach

Grooming approached as a whole system beyond the coat.

  • Feline-Specific Care

    Designed specifically for cats — not adapted from dog grooming. Differences in anatomy and instincts shape how we handle, groom, and set up the environment, so care aligns with how cats experience touch, movement, and change.

  • Behaviour as Communication

    Behaviour is read as communication, not judged as personality, guiding when to continue and when space or a pause is needed.

  • Science-informed, Force-free Care

    A force-free approach grounded in how cats learn and cope. Handling, environment, and pacing are shaped by behavioural science, reflecting how cats respond to stress and form associations.

  • Care Without Rush

    Appointments are not volume-driven. A limited number of cats at any one time, arranged with compatibility and sensory load in mind, allows space for pacing, breaks, and recovery — so care stays attentive and regulated.

A space for cats, their people, and a kinder way of grooming.

Caregivers at Heart

Cat guardians too,
bringing empathy to professional feline care.

  • Desmond Chan, CFMG

    Co-Founder, Principal Groomer

    NCGI Certified Feline Master Groomer
    Fear Free Certified® Grooming Professional
    Low-stress Handling Certified (Silver)

    Meet Desmond 

  • Bam Lee

    Humane Grooming Specialist
    Fear Free Certified® Grooming Professional

    Meet Bam 

  • Annie Soh

    Humane Grooming Specialist
    Fear Free Certified® Grooming Professional

    Meet Annie 

  • Dorcas Ng

    Humane Grooming Specialist
    Fear Free Certified® Grooming Professional

    Meet Dorcas